Evolve Shirt
Evolve Shirt
Evolve Shirt

Evolve Shirt

Regular price $40.99 Sale price $34.99

“Become who you might become, instead of staying who you are.”
-Jordan Peterson

It is estimated that the average adult makes 35,000 choices per day. Every single one of those choices impacts something else. What may seem like a small, insignificant choice may indirectly lead to a much bigger outcome, weeks or years down the road.

"We are the sum total of the choices we have made."
-Eleanor Roosevelt

Albert Einstein concluded that past, present, and future exist simultaneously, and that time is an illusion. Some quantum physicists believe that parallel universes - multiple dimensions - exist. I believe there are an infinite number of dimensions, each a different version, because of the compound decisions and actions that we have all made, and the ripple effect of each choice.

So in one of these dimensions, there exists a better version of me. 

Imagine for a moment that another version of you walked through the door right now...same age, same DNA... but this version of you is way cooler, better looking, more polished, smarter, more ambitious, more successful, etc...all because he or she made different choices in life. How would it make you feel to come face-to-face with that person?

Someone once said that hell on Earth would be, if on your dying day, you were to to meet the person you could have become.

That thought makes me shiver. It keeps me up at night. It is what motivates me. Because I want to be the best possible version of myself. I don’t want to meet the man I could have been and feel anguish because I didn't realize my full potential.

So when faced with a decision, I ask myself "what would the best, most evolved version of Ethan do?".  It is as if that uber-version of me is my imaginary advisor.

Since I'm constantly trying to train my brain to think this way, I tried sticking a note to my bathroom mirror. But it fell off, and I forgot about it. Then, since I own a clothing company, I figured why not make myself a shirt?

The genius inventor and Renaissance artist, Leonardo Davinci, was known to write his thoughts in mirror script. I made this shirt in the same script because, unlike most t-shirts, this shirt isn't designed for others to read... it is designed for ME.

So every time I look in a mirror, the question is repeatedly driven into my subconscious, rewiring my neurons to always think in this way. I believe this life hack empowers me to make smarter decisions that move me closer to where I want to be, faster.

I even sleep in this shirt, so that whenever I wake up and look in the bathroom mirror, my subconscious is reminded.

If you'd like to try this concept for yourself, I invite you to get your own EVOLVE shirt here. Wear it for a year. Sleep in it. Then 12 months from now, let me know how your life was impacted.

After a year, if you don't think this shirt improved your life in any way, send it back and I'll give you all of your money back (that's not our normal policy, but I'm doing it for this product because I want to see you succeed).

Go forth, and become the best possible version of yourself!

Ethan King



3001C - Crew Neck
3005 - V-Neck


  • 4.2 oz., 100% airlume combed and ringspun cotton, 32 singles
  • Ash is 99% airlume combed and ringspun cotton, 1% polyester
  • Athletic Heather and Black Heather is 90% airlume combed and ringspun cotton, 10% polyester
  • all other heather/blend colors are 52% airlume combed and ringspun cotton, 48% polyester
  • 32 singles
  • 4.2 oz., 100% airlume combed and ringspun cotton


  • retail fit
  • unisex sizing
  • shoulder taping
  • side-seamed
  • tear away label
  • pre-shrunk

For plus sizes:

  • 6.2 oz., 100% USA cotton, 18 singles
  • Heather Grey is 90% USA cotton/10% polyester


  • Shoulder-to-shoulder neck tape
  • 1" double-needle stitched sleeve and bottom hems
  • 7/8" Seamless non-topstitched v-neck collar
  • Heat transfer label
  • Quarter-turned to eliminate center crease
  • Forward-thrusted shoulder seam for comfortable neck fit